GOOGLE KNOWLEDGE PANEL

Google Knowledge Panel is a box that appears on the right side of the search results page (SERP) for certain entities, such as people, places, things, and organizations. It provides users with a concise overview of the entity, including its name, description, key facts, and links to relevant websites.

Knowledge Panels are generated by Google's Knowledge Graph, which is a database of information about the world. Google uses a variety of sources to populate the Knowledge Graph, including Wikipedia, Wikidata, and other authoritative websites.

Google Knowledge Panels can be a valuable tool for businesses and individuals to improve their online visibility and reach a wider audience. When people search for your business or name on Google, they will be more likely to click on your Knowledge Panel if it is informative and engaging.

To use Google Knowledge Panel for better online visibility, you can:

• Verify your Knowledge Panel. If you have a Knowledge Panel, you can verify it to ensure that the information is accurate and up-to-date. To verify your Knowledge Panel, you will need to create a Google Search Console account and link your website to it. Once your website is verified, you can submit a claim request for your Knowledge Panel.

• Optimize your website for structured data. Structured data is a way to mark up your website content so that search engines can better understand it. Adding structured data to your website can help Google to generate a more complete and informative Knowledge Panel for your business or organization.

• Create and maintain a Wikipedia page. Having a Wikipedia page is a great way to improve your online visibility and credibility. Google uses Wikipedia as a trusted source of information for its Knowledge Graph. If you don't already have a Wikipedia page, you can create one yourself.

• Encourage links and citations. Links from other high-quality websites can help to improve your website's authority and ranking in Google search results. This can also increase the likelihood that your business or organization will appear in a Knowledge Panel.

Who can have results visible in Knowledge Graph?

Knowledge Panels can appear for a wide range of entities, including:

• People

• Places

• Things

• Organizations

• Events

• Concepts

• Creative works

To be eligible for a Knowledge Panel, an entity must be well-known and have a significant presence on the web. Google uses a variety of factors to determine whether an entity is eligible for a Knowledge Panel, including the number of websites that mention the entity, the quality of those websites, and the diversity of information available about the entity.

If you believe that your business or organization should have a Knowledge Panel, you can submit a suggestion to Google. However, Google is not obligated to create a Knowledge Panel for every entity that is suggested.