Integrating Content and E-E-A-T

Integrating Content and E-E-A-T Strategy

The role of the Content/Editorial team within CFSEO is now fully detailed. Their imperative is to move beyond simple keyword insertion and focus on creating relevant, valuable content that adheres to E-E-A-T principles and Brand Governance. This requires tight integration with Product and R&D teams to ensure content is aligned with the product roadmap, thereby elevating the Content function from a reactive publishing operation to a strategic pillar of the digital experience.